TVS Motors - Brand Manager

The 'Brand Manager' is envisaged to be the custodian of the customers' voice. The role enables organization to focus on particular brand and manage it through its lifecycle by ensuring that long term brand development is not compromised by short term business needs, tactical interventions.

Role responsibility

1. Achievement of volume and MS of given brand. Interaction with the field sales team to understand key gaps and plan counter measures for achievement of targets.

2. Achievement of CAME

3. Ensure traffic generation through consumer insight led effective communication.

4. Track brand health and ensure that brand health measures grow as per plan.

5. Manage resource allocation and spends across all medium.

6. Ensure customer intimacy through both internal and external customer immersions.

7. Ensure effective and efficient in-market activation and monitoring.

KPIs

1. Increase Market Share

2. Increase Volumes

3. Improve Brand Health

4. Improve Traffic