Turtlemint - Manager - Performance Marketing

JOB ROLES AND RESPONSIBILITIES :

Performance Marketing Manager will be responsible for working with Product, Content and Performance Marketing Specialists to ensure innovative Digital Marketing Strategies to achieve manifold growth in New . Key responsibilities include:

- Plan and execute down the funnel interactions for Turtlemint customers acquired from multiple channels.

- Lead Customer Acquisition through All Performance Marketing Channels.

- Lead Customer Activation and customer experience initiatives across business verticals.

- Drive Mobile App installs, usage & retention within core base.

- Prepare weekly reports, analyse data and campaigns and improve the cost of retention.

- Identify channels, tools and trends and optimize spend and performance based on the insights.

- Measure and report performance of all campaign marketing campaigns, and assess against goals

- Work with internal team & agency on creative/tactical communications and carry out Creative A/B testing.

- Plan, execute and report acquisition experiments and conversion tests.
 
REQUIREMENTS :

- 6+ Years hands on experience in planning and optimising large scale Growth marketing campaigns to achieve company objective.

- Hands-on experience in Acquisition/ ROI Marketing (viz., Adwords, Social Media, Ad Networks, Programmatic etc)

- Experienced in using Marketing automation tools

- Experienced in Mobile App Acquisition, Engagement and Retention initiatives.

- In- depth knowledge of website analytics tools (e.g. Google Analytics, Appsflyer, Mixpanel).

- Highly creative in devising digital campaigns that engage, inform and motivate.

- Up-to-date with the latest trends and best practices in online marketing and measurement

Location - Mumbai, India

Education - Post - Graduate