Tupperware - Lead - SF Promotions & Events

Department/Function : Marketing

Position/Title : Lead - SF Promotions and Events

Reporting to : Head - Product & Brand Marketing

Role Purpose :

Work with the internal and external stakeholders to strategize and design Salesforce Promotions and Incentives with the objective of driving targeted KPIs.

Roles & Responsibilities :

- Conceptualize and design SF Promotions Calendar that motivates and engages the Salesforce and enables achievement of KPIs

- Propose and design a creative theme for each month

- Design and create a promotional calendar in sync with Product and Category team, Training and Sales team

- Analyze effectiveness of previous years promotions, Use MIS to analyze and design promotions

- Identify and plan products for SF promotions usage, this includes identification, production, imports, forecasting and ensuring the availability of the products

- Manage the budget and Gross Profit (GP) for the Salesforce promotions

- Conceptualization, theme and design of Salesforce Collaterals - Briefing the brand team and developing the salesforce targeted collaterals

- Managing end-to-end for Non-Tupperware gifts/ other incentives like gift cards for SF promotions

- Propose exclusive non-Tupperware products / other incentives to be offered as part of the SF promotions

- Negotiation with the vendors

- Handle procurement, activation and dispatch and also support in issue resolution related to them

- Follow up with ware house to ensure timely procurement and delivery of products from vendors to the eligible Sales Force

- Conceptualize & developing the theme, design & creative for events targeting the Salesforce which includes Consultants, Managers & Distributors, This also includes execution and coordination with events agencies and vendors

- Plan, procure and initiate movement of the gifts/ collaterals

Other duties and responsibilities :

- Monitor SF promotions- effectiveness, gather feedback and make regular recommendations for improvement

- Ensuring on time communication to the Sales Force on regular basis.

Desired Profile :

Qualification :

MBA from reputed College

Knowledge :

- MS Excel & PowerPoint

- Business acumen

- Good working knowledge of technological developments, trends and competitor activity

- Influencing skills

- Analytical Skills

- Understanding of SalesForce needed

Skills :

- Multi-Tasking

- Team- Player

- Creative

- Communication skills

Experience Required : 7-10 years in Marketing. Prior experience is sales or Trade Marketing/ promotions will be an advantage.