Posted By
Posted in
Sales & Marketing
Job Code
436248
Department/Function : Marketing
Position/Title : Lead - SF Promotions and Events
Reporting to : Head - Product & Brand Marketing
Role Purpose :
Work with the internal and external stakeholders to strategize and design Salesforce Promotions and Incentives with the objective of driving targeted KPIs.
Roles & Responsibilities :
- Conceptualize and design SF Promotions Calendar that motivates and engages the Salesforce and enables achievement of KPIs
- Propose and design a creative theme for each month
- Design and create a promotional calendar in sync with Product and Category team, Training and Sales team
- Analyze effectiveness of previous years promotions, Use MIS to analyze and design promotions
- Identify and plan products for SF promotions usage, this includes identification, production, imports, forecasting and ensuring the availability of the products
- Manage the budget and Gross Profit (GP) for the Salesforce promotions
- Conceptualization, theme and design of Salesforce Collaterals - Briefing the brand team and developing the salesforce targeted collaterals
- Managing end-to-end for Non-Tupperware gifts/ other incentives like gift cards for SF promotions
- Propose exclusive non-Tupperware products / other incentives to be offered as part of the SF promotions
- Negotiation with the vendors
- Handle procurement, activation and dispatch and also support in issue resolution related to them
- Follow up with ware house to ensure timely procurement and delivery of products from vendors to the eligible Sales Force
- Conceptualize & developing the theme, design & creative for events targeting the Salesforce which includes Consultants, Managers & Distributors, This also includes execution and coordination with events agencies and vendors
- Plan, procure and initiate movement of the gifts/ collaterals
Other duties and responsibilities :
- Monitor SF promotions- effectiveness, gather feedback and make regular recommendations for improvement
- Ensuring on time communication to the Sales Force on regular basis.
Desired Profile :
Qualification :
MBA from reputed College
Knowledge :
- MS Excel & PowerPoint
- Business acumen
- Good working knowledge of technological developments, trends and competitor activity
- Influencing skills
- Analytical Skills
- Understanding of SalesForce needed
Skills :
- Multi-Tasking
- Team- Player
- Creative
- Communication skills
Experience Required : 7-10 years in Marketing. Prior experience is sales or Trade Marketing/ promotions will be an advantage.
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Posted By
Posted in
Sales & Marketing
Job Code
436248