Posted By
Posted in
Sales & Marketing
Job Code
426212
- Spearheading Digital Marketing (Paid Search, Social Media, Display Ads, Affiliates, Emailers, etc.) activities for some of our clients
- Strong Media Planning & Buying capabilities. Has prepared and managed multi-channel large media budget plans across verticals/ brands.
- Define online advertising strategy, propose media plans and create multichannel advertising campaigns
- Execute/oversee/ manage Google SEM, Facebook (paid ads, engagement on groups), Display Media across portals, Lead/ performance campaigns with affiliates, and so on
- Create, manage, optimize ad spend across these in a data driven approach
- Data & performance driven conversion funnel optimization
- Strategizing, Planning & Executing activities for all SEM / SMM / ORM / Apps marketing
- Responsible for Optimising web traffic and performance metrics like CTR, engagement, lead generation, conversions, etc.
- Email marketing strategies to drive higher returns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Brainstorm new and creative growth strategies
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
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Posted By
Posted in
Sales & Marketing
Job Code
426212