True Balance - Affiliate Marketing Role

About The Company:

Balancehero India Pvt. Ltd. (BHI), the wholly-owned subsidiary of Balancehero Co. Ltd., Korea which runs and operates the mobile app "True Balance"- a one-stop destination for financial services." Founded by Charlie Lee in Korea in 2014, Balancehero started its operations in India in the year 2016. It started off as a balance check application and the company has expanded its business model to financial services. The company aims to build a financial platform for the next billion which set the context for loans, utility services, pay later services, and commerce services. The Company's wholly-owned subsidiary True Credits Private Limited, is a licensed NBFC that aims to bridge the financial gap in India by making Finance available for all. True Credits lends through the True Balance mobile application.

JD - Affiliate Marketing

1. Working with affiliate marketing partners and internal teams to develop online advertising plans

2. Manage affiliate relationships to ensure alignment with business goals.

3. Ability to plan, execute monthly plans and target with affiliate partners and ensure they comply with legal and brand guidelines.

4. Managing end-to-end channel ownership and accountability.

5. Developing and managing new and existing partnerships.

6. Maintaining partnership communications.

7. Ability to Manage monthly invoicing and payment process for eachpartner as per the functional process.

8. Have an understanding of using 3rd Party MMP tools to track the channel performance across the funnel events.

9. Should have a data-driven approach in decision making.

10. Observes and assists in the creation, execution and analysis of marketing campaigns for affiliates channel.

11. Beyond Affiliates, experience in native advertising, programmatic advertising, in-app advertising will be an added advantage.

12. Supports coordination and communication regarding ongoing offer and promotional placements between internal and external partners.

13. Monitor and analyze performance and ROI for affiliate channel.

14. Communication & relationship building with affiliate partners.

15.Identifying the right partners, closing commercial deals with good negotiation skills and on-boarding partner with a complete due diligence process.

16. Manage all legal and compliance-related tasks for each partner relationships.

17. Daily tracking of performance numbers and analysing insights to improve performance based on ROI.

18. Should be a Self - starter on initiating task and taking it to completion.

18. Monthly planning for partner wise target and then driving it to achievement.

19. Cordination b/s both internal and external teams.