TripHobo.com - Head - Marketing

Position (Designation): Marketing Head

Job Type: Permanent, full time.

Functional area : Marketing, Digital Marketing

Qualification: Any

Experience: 7-8 years

Requirements of the role:

- Previous experience in a B2C Internet company.

- Experience managing PPC, SEO and Affiliate programmes.

- Strong understanding of current online marketing concepts, strategy and best practice.

- Experience in eCommerce, SEO, PPC, Email marketing, and social media.

- Previous experience in a similar digital marketing role.

- Proven track record of increasing traffic.

Job Responsibilities:

- Devising strategies to drive online traffic to the company website.

- Tracking conversion rates and making improvements to the website.

- Developing and managing digital marketing campaigns

- Utilising a range of techniques including paid search, SEO and PPC.

- Overseeing the social media strategy for the company.

- Managing online brand and product campaigns to raise brand awareness.

- Managing the redesign of the company website.

- Improving the usability, design, content and conversion of the company website

- Responsibility for planning and budgetary control of all digital marketing

- Evaluating customer research, market conditions and competitor data.

- Review new technologies and keep the company at the forefront of developments in digital marketing.