HR Associate at Tricog Health Services
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Tricog - Manager - Brand Marketing (3-5 yrs)
Tricog, Manager - Brand Marketing
About us :
We are a Blume Ventures portfolio company, building products to save lives. Tricog is a predictive health analytics firm which offers an AI-driven virtual cardiologist at health centres, with a vision to achieve accessible, affordable healthcare for all. It is one of the world's largest healthcare AI companies operational in over 2000 health centres and 50+ hospitals across 12 countries.
For more details visit : www.tricog.com
About the role :
This role will entail devising and executing marketing strategies with a focus on Brand Management, Lead Generation, Activations, Communications (Internal and External) and Online Marketing Initiatives.
Role & Responsibilities :
- Translate brand strategy into plans, brand positioning and go-to market strategies
- Effective implementation of Media and PR
- Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts
- Responsible for developing strategies and tactics to generate leads for Sales from different offline marketing channels such as Press, Outdoor, Events etc.
- Develop best practices and define KPIs for managing marketing success
- Proactively identify opportunities and create new marketing partnerships
Competencies and Skill required :
- Ability to focus on both broad, strategic vision and small, critical details
- Passion for storytelling that leads to creating and defining authentic messages for diverse audiences
- Understanding of advertising metrics (e.g. CPM, CPA, ROAS, LTV), comfortable in working withdata to draw and share insights with relevant stakeholders.