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18/09 Swathy
HR Associate at Tricog Health Services

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Tricog - Manager - Brand Marketing (3-5 yrs)

Bangalore Job Code: 745010

Tricog, Manager - Brand Marketing

About us :

We are a Blume Ventures portfolio company, building products to save lives. Tricog is a predictive health analytics firm which offers an AI-driven virtual cardiologist at health centres, with a vision to achieve accessible, affordable healthcare for all. It is one of the world's largest healthcare AI companies operational in over 2000 health centres and 50+ hospitals across 12 countries.

For more details visit :

About the role :

This role will entail devising and executing marketing strategies with a focus on Brand Management, Lead Generation, Activations, Communications (Internal and External) and Online Marketing Initiatives.

Role & Responsibilities :

- Translate brand strategy into plans, brand positioning and go-to market strategies

- Effective implementation of Media and PR

- Analyze campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts

- Responsible for developing strategies and tactics to generate leads for Sales from different offline marketing channels such as Press, Outdoor, Events etc.

- Develop best practices and define KPIs for managing marketing success

- Proactively identify opportunities and create new marketing partnerships

Competencies and Skill required :

- Ability to focus on both broad, strategic vision and small, critical details

- Passion for storytelling that leads to creating and defining authentic messages for diverse audiences

- Understanding of advertising metrics (e.g. CPM, CPA, ROAS, LTV), comfortable in working withdata to draw and share insights with relevant stakeholders.

Women-friendly workplace:

Maternity and Paternity Benefits

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