Trianz - Manager - Marketing

Marketing Manager

Years of Experience : 8 to 12 Years

Job Location : Hyderabad

- Drive marketing and brand building activities based on strategy defined by the leadership team.

- Build detailed implementation plan based on high level strategy / direction provided, creatively resolve bottlenecks, and drive the initiatives to closure.

- Own the identification, planning and execution all marketing initiatives for the assigned region covering existing client growth related initiatives. These include, but not limited to, the following :

- Industry Tradeshows

- Custom / Client Roadshows & Sponsorships

- Email Direct Marketing

- Social Media Marketing

- Marketing / BD Collateral Creation

- Campaign-specific Landing Pages

- Targeted / Client-specific Newsletters o Inside Sales Scripts / Support Collateral

- Thought ware Content Development (With support from other teams)

- Client Case Studies, Quotes & Referrals

- Client / Partner Co-Marketing & Branding

- Client-specific Recognitions

- Support in marketing initiatives related to the research group and internal L&D group.

- Own the definition of success metrics for all initiatives in collaboration with all stakeholders, and drive towards achieving them.

- Analyze and report program performance; provide results and recommendations for improvement and new programs.

- Constantly improve program results and increase the impact of Marketing on revenue and profitability.

- Propose new marketing program ideas and then secure support from internal and external stakeholders to fund and execute these programs.

- Provide support for other areas of marketing as needed.

- Ensure 2 to 3 hours of overlap with US time zones each day for necessary communication with stakeholders and coordination.

- Knowledge of all facets of marketing a must.

- Strong written and verbal communication skills.

- Strong Microsoft Excel and PowerPoint user.

- Understanding of digital marketing techniques, and integrated marketing campaigns execution.

- High-level knowledge of technologies in the IT industry.

- Must be able to work in an organization where resources necessary for execution do not report directly to this position.

- Ability to perform ROI analysis and identify tactics for constant improvement.

- Detail oriented and highly organized with the ability to handle multiple tasks simultaneously and meet deadlines.

- Self-motivated with a high level of initiative and a sense of urgency.

- Strong attention to detail and ability to manage multiple tasks simultaneously.