We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand's reputation, improve customer experience and drive growth. Responsibilities :&nbsp; - Analyze how our brand is positioned in the market and crystalize targeted consumers insights - Take brand ownership and provide the vision, mission, goals and strategies to match up to - Translate brand strategies into brand plans, brand positioning - Lead creative development and create motivating stimulus to get targeted population to - take action- . Liaise with creative agencies to deliver TVC, OOH &amp; digital content and be responsible for TVC shoot &amp; photo shoot for the brand campaign. - Marketing Roadmap: Defining monthly &amp; quarterly plans for brand across online and offline channels pan India - Digital (Google, Youtube, Facebook, affiliates, email), Offline (TV, Print, OOH, Radio) - Driving Brand Marketing (ATL), BTL and online marketing activities. - Media planning &amp; buying: Defined media plan, roadmap &amp; optimization. - Establish performance specifications, cost and price parameters, market applications and sales estimates - Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) - Monitor market trends, research consumer markets, brand mapping and competitors- activities to identify opportunities and key issues - Oversee marketing and advertising activities to ensure consistency with product line strategy - Brainstorm new and innovative growth strategies - Align the company around the brand's direction, choices and tactics - Maintain &amp; Drive Relations with Creative &amp; Media Agencies. Requirements :&nbsp; - Proven working experience as brand manager or associate brand manager - Drive for results and leaderships skills - Excellent understanding of the full marketing mix - Highly creative with ability to think out of box - Experience in identifying target audiences and devising campaigns that engage, inform and motivate - Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management - Strong analytical skills and data-driven thinking - Advanced communication and interpersonal skills - Up-to-date with latest trends and marketing best practices - Comfortable working with numbers, metrics and spreadsheets - Excellent command of the English language - BS/MS degree in marketing or a related field is preferred.

Bangalore

Treebo Hotels - Brand Marketing Manager 

Treebo Hotels - Brand Marketing Manager  ,Job Description for Treebo Hotels - Brand Marketing Manager  in Treebo Hotels in  Bangalore for (4-8) years of experience. Apply Now!

Job Description for Treebo Hotels - Brand Marketing Manager  in Treebo Hotels in  Bangalore for (4-8) years of experience. Apply Now!