Treebo Hotels - Assistant Manager - Performance Marketing

About Treebo

Founded in 2015, Treebo is a new age, well-funded start up in the hotels/hospitality industry. It's brand promise is providing comfortable stays at budget prices. At Treebo, we are attempting to create a Tech enabled asset light affordable accommodation brand - a feat never attempted in this industry in this segment. We are present in 85+ cities with 400+ hotels in India. Treebo Hotels has recently acquired Events High, a marketplace for experiential events and activities. Events High's acquisition is strategically aligned with Treebo's mission to become India's most loved travel network by delivering delightful experiences to every traveller. Events High offers customers, information on, and ability to book activities like treks and hikes, cooking classes, dance classes, concerts, heritage walks, nightlife, etc. in 8 cities - Bengaluru, Mumbai, Delhi, Chennai, Hyderabad, Pune, Kolkata and Goa.

Job Description

- Plan and execute on monthly and quarterly plans to grow user base and manage marketing budgets

- Acquire new customers to drive revenue & growth

- Build channels to acquire new users & customers on both web & app

- Ideate & conceptualize new marketing and communication ideas resulting in rapid customer acquisition

- Responsible for marketing communication which is clutter breaking keeping in mind the brand identity. Being the custodian of the brand on the digital medium

- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition including responsibility for landing page & funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates

- Drive organic roadmap to build a healthy mix of paid and organic acquisition

- Visualize and build the required analytics dashboards and insight tools (working with the engineering team)

- Manage a team effectively planning the growth metrics and driving them to effective implementation

Must have: Hands-on experience in at least 3 out of the below 7 channels is a must

- SEO,

- SEM,

- Facebook Marketing

- Affiliate Marketing

- Email & SMS marketing,

- Remarketing,

- App marketing (affiliates, google, facebook, ASO)

Desired Candidate should have:

- Digital marketing experience of 1-2 years

- Expertise in analytics & attribution implementation, reporting, and insights on a platform such as Google Analytics, amplitude, etc.

- Solution design thinking and product mindset

- Ability to understand & appreciate the operational challenges of the business

- Willingness to work under the demanding and highly performance-driven work environment

- Ability to work with a cross-functional team across sales, product development, engineering and operations

- Exhibit rapid experimentation, learn, change, scale.