Traya Health - Product Manager

Product Manager

Responsibilities & Competencies:

- Product Strategy and Vision

- Define and articulate the vision for the product, focusing on user acquisition and onboarding.

- Align this vision with the company's broader goals and consumer needs

- Technical Leadership

- Lead the development and implementation of technical solutions for web or app.

- This includes overseeing website architecture, implementing schemas, measurement & instrumentation, ensuring mobile optimization, and being able to fluently communicate with technology teams.

- Cross-Functional Collaboration

- Act as the liaison between the tech team (developers) and non-tech team (analytics, content, SEO etc).

- Data-Driven Decision Making

- Utilize data analytics to inform product decisions.

- Proficient in tools like Google Analytics, Metabase, Looker Studio etc

- Innovation and Research

- Keep abreast of the latest trends and technologies in SEO, consumer web products and AI.

- Stakeholder Management

- Communicate effectively with all stakeholders, including senior management, to advocate for the product's SEO and user experience needs.

- Provide clear, data-backed explanations of strategies and results.

- Performance Monitoring

- Drive KPIs of product performance. Regularly review metrics to assess the product's success and identify areas for improvement.

- Budget and Resource Management

- Efficiently manage the budget and resources allocated for product development.

- Ensure optimal use of tools, technologies, and external partnerships.

Must Have Tools & Proficiencies:

- Data: Excel/ Google Analytics/ Tableau/ Looker Studio

- Project Management: Jira/ Asana/ Clickup etc

- Wireframing: Balsamiq or similar

Great to Have Tools & Proficiencies:

- Data: SEMrush/Ahrefs/Moz, SQL/ Metabase

- UX: Adobe XD, Sketch, Figma, Hotjar

- A/B Testing: Optimizely, VWO