Traya Health - Manager - Performance Marketing

Your responsibilities will include:

1. Creating and executing a strong performance marketing strategy & execution plan

2. Developing and managing digital prospecting and remarketing campaigns

3. Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

4. Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

5. Identifying and testing new channels to continue to meet or exceed established critical metrics

6. Working closely with the Growth to share funnel conversion improvement ideas, feedback present results

7. Analyse the campaign performance wrt CTR, CPC, CPM, CPL, CPA and other key metrics and derive actionable insights

Education: Engineering background is mandatory

Key Requirements:

1. You have a Bachelor's degree/P.G

2. You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.

3. You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

4. You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations.

5. You are a highly goal-oriented individual and have excellent communication skills.

6. You are open-minded, curious, and a strong problem solver.

Key Skills:

1. Google AdWords (PPC Marketing)

2. Facebook Advertising

3. Google Analytics

4. Affiliate marketing