Traya Health - Influencer Marketing Lead

Job Role: Influencer Marketing Lead

Location - Malad

Job Description:

We are looking for an Influencer Marketing Lead, he/she should be able to own and drive scale-up of Traya's Influencer Marketing Channel. You will work as an business owner who gets the freedom and responsibility of developing a new business line from scratch. Candidate will own the overall P&L for the Influencer Channel.

Key Responsibility Areas:

- End to end execution of influencer marketing campaigns

- Sourcing the best fit content creators to promote the brand

- Strategize result based campaign strategies

- Maintaining relationships with agencies and creators

- Maintaining the records, results of the campaigns

- Understanding the content and strategizing campaigns based on research

- Building long-term strategic partnerships with Content Creators

- Ability to Track, Analyse and Understand current influencer trends, campaigns, viral pieces

- Ability to create Business plans for Influencer vertical and manage the overall P&L

- Data-Driven process for Influencer and Partnership selection.

You will have the opportunity to be a part of an innovative, fast-growing D2C health brand focused on revolutionizing health for men and women in India. We are looking for a smart, passionate professional with a strategic bent of mind who wants to be part of a rapid growth org.

Website: https://traya.health/