TravelTriangle.com - Chief Marketing Officer

Job Brief :

This role is responsible for all activities related to conceptualizing and implementing market strategy and achieving marketing targets.

Job Responsibility :

Expert Planning & Business Strategy - Pioneer and implement measurable strategies that will drive hard revenue goals and increase awareness at the national and global levels.

Develop a marketing plan that reaches target segments quickly and effectively.

Mobilize the communications team to - get the plan off the page with efficiency and flexibility measuring results and adjusting the plan to reach aggressive goals quickly.

- Establish a best in class web presence.

- Devising the Brand Promise & Execution / Brand Building and Story Telling - Continue to develop and strengthen organization's unique and compelling voice to build brand awareness, relevance, reputation and esteem among target audiences.

- Ensure that the brand is strong and consistent in every marketing tactic, and that the organization's story is communicated with drama, creativity and impact.

- Lead the creation/production of inspiring design, content and campaigns that builds the brand.

- Social Media - Lead communications team to create a best in class social media presence that empowers stakeholders to spread our brand virally.

- Lead a team of professionals and high performing team members to guide them to success.

- Develop innovative campaigns that increase quality fans and followers and turn them into donors.

- Build awareness so that Travel Triangle is seen as a leader in our field. Build and leverage connections to ensure that influencers within target industries and demographics know and love Travel Triangle's work.

Job Requirement :

Competency/Skills :

- Creative thinking

- Leadership.

- Storytelling And Story making

- Understanding segmentation

- Teamwork Orientation.

- Strategic Thinking.

- Business Acumen.

- Personal Effectiveness/Credibility.

- Communication Proficiency.

- Presentation Skills.

Essential Qualification :

- Master's degree in business administration, marketing, communications or relevant field.

- Solid understanding of market research and data analysis methods

- Ability to apply marketing techniques over digital and non-digital channels

- Understanding of different business disciplines (IT, finance etc.)

- Proficient in MS Office and business software (e.g. CRM)

- A leader with both creative and analytical capabilities

- Outstanding communication (written and verbal) and interpersonal abilities

Essential Experience :

- Proven experience as marketing head or similar role.

- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)