Trantor - Senior Manager - Marketing

We are looking for a Head of Marketing who'll lead all our marketing activities from Lead Generation, social media, and digital campaigns to advertising and creative projects. Head of Marketing responsibilities includes developing plans to help establish our brand, allocating resources to different projects, and setting short-term and long-term department goals. If you're a skilled Marketing strategist, able to inspire your team members, we- d like to meet you. Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

Responsibilities :

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative

- Design branding, positioning, and pricing strategies

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Monitor competition (acquisitions, pricing changes, and new products and features)

- Coordinate sales and marketing efforts to boost brand awareness

- Participate in the quarterly and annual planning of company objectives

Required Skills :

- Work experience as Senior Manager or Head of Marketing, preferably within the Software/Cloud industry

- Experience running successful marketing campaigns

- Experience with Lead Generation

- Solid knowledge of web analytics and Google Adwords

- Experience with CRM software

- Leadership skills with the ability to set and prioritize goals

- Analytical mind

- MBA in Marketing or relevant field