Senior HR Executive at Transweb Educational Services Pvt Ltd
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Transweb - Online Marketing Specialist (5-6 yrs)
Roles & Responsibilities:
- Planning, budgeting and management of all paid search, display & Social media campaigns to meet brand and sales objectives.
- Implement Pay Per Click marketing campaigns.
- Well versed in App Campaign promotions for India Market.
- Knowledge of Facebook campaigns for App Promotion.
- Handle, review, and perform daily account responsibilities associated with Google AdWords, Bing and other search platforms
- Manage different SMM account e.g. Facebook & Instagram and other social platforms.
- Keep pace with search engine and social media industry trends and developments.
- Working with designers for ad concepts and creative.
- Measuring and reporting on the performance of all digital marketing, PPC and Social media.
- Ensure campaign should generate installs as per target CPI.
- Run test & optimize the campaign performance.
- Knowledge App promotion & Installs.
- Plan to improve CTR & Conversion rate.
- Forecast campaign scope, budget & other metrics.
- Knowledge of Analytics tools to understand customer behavior.
- Good knowledge of excel.
Required Candidate profile:
- Minimum 5 years relevant experience. Ad agency or EdTech background will be an added advantage.
- Ability to think outside the box to ideate innovative campaigns
- Good organizational and communication skills
- Graduate, preferably with MBA and/or Masters in Marketing
- Proficient with MS Office- Excel and PowerPoint