Transweb - Online Marketing Specialist

Roles & Responsibilities:

- Planning, budgeting and management of all paid search, display & Social media campaigns to meet brand and sales objectives.

- Implement Pay Per Click marketing campaigns.

- Well versed in App Campaign promotions for India Market.

- Knowledge of Facebook campaigns for App Promotion.

- Handle, review, and perform daily account responsibilities associated with Google AdWords, Bing and other search platforms

- Manage different SMM account e.g. Facebook & Instagram and other social platforms.

- Keep pace with search engine and social media industry trends and developments.

- Working with designers for ad concepts and creative.

- Measuring and reporting on the performance of all digital marketing, PPC and Social media.

- Ensure campaign should generate installs as per target CPI.

- Run test & optimize the campaign performance.

- Knowledge App promotion & Installs.

- Plan to improve CTR & Conversion rate.

- Forecast campaign scope, budget & other metrics.

- Knowledge of Analytics tools to understand customer behavior.

- Good knowledge of excel.

Required Candidate profile:

- Minimum 5 years relevant experience. Ad agency or EdTech background will be an added advantage.

- Ability to think outside the box to ideate innovative campaigns

- Good organizational and communication skills

- Graduate, preferably with MBA and/or Masters in Marketing

- Proficient with MS Office- Excel and PowerPoint