Transsion Holdings - Deputy Manager/Manager/Senior Manager - Product Management & GTM - Home Appliances Domain

Deputy Manager/Manager/Senior Manager - Product Management & GTM - Home Appliances (Smart TV's) @ Itel Brand - Noida

Job description:

Excellent Opening for Deputy Manager/Manager/ Senior Manager - Product Management & GTM (Smart TVs & Home Applinaces @ Itel Brand (Transsion Holdings (Sec-142, Advant Tower, Noida Express Way)

1) PURPOSE OF THE POSITION:

- HA Product Management - Incumbent is responsible for management of Product Strategy for the Itel Brand - TV.

2) Duties & Responsibilities:

A. Manage the whole Product Planning and execution for the ITel Brand- TVs, Home Appliances products.

B. Closely Working with Global GTM & IMC teams for driving the readiness of new models for India.

C. Lead the IMC and align with cross-function teams for the creation and execution of the Integrated Marketing Communication (IMC) Plans.

D. Define product positioning for the new TV's by highlighting its core USP.

E. Develop product marketing guidelines for the new models launch for respective teams to follow in the whole launch campaign to drive an effective GTM strategy.

F. Basis product PLC planning, work with cross function team for tactical marketing campaign management and monitor execution to ensure business objectives are achieved.

G. Liaison with multi-level marketing teams to ensure consistent campaign communication across all mediums.

H. Lead the new models launch GTM for plan and align with internal and external channelpartners.

I. Post evaluation of GTM & marketing campaign for new models to understand the efficacy of the campaign and corrective action plan during the PLC and upcoming models plan.

J. Identify gaps pertaining to the project management system and devised a process mechanism to ensure smooth project execution.

K. In line with product roadmap & AOP, align with the marketing and HQ team on annual business volume and marketing plan.

L. Regular market visits, competition tracking and deliver key insight to the management.

C) Educational Requirements:

1. MBA in sales & marketing with minimum of 6 years plus of experience in GTM strategy, Brand and Product Marketing and Product Management.

2. B.E / B.tech Preferred

D) Skills/ Experience Required:

Candidate should be from Home Appliances

B. Industry with in-depth understanding of online, offline channel in HA & TV Product.

B. Exceptional knowledge of marketing, sales brand, and product marketing and Product Management.

F. Excellent Communication skill

Perks and Benefits: Best in Industry.

Note: Experience in TV & Home Appliances (Product Management & GTM Strategy) is must.