Transformative - eCommerce Manager - EU Region

Ecommerce Manager - EU

eCommerce Manager

Job Overview:

- The eCommerce Manager is responsible for supporting the direct-to-consumer business for The Ayurveda Experience. The position will manage the implementation of site strategies and first party channels to drive profitable revenue. This role is responsible for delivering a best-in-class consumer experience for our brands that will increase consumer affinity, drive engagement, and drive sales.

- The eCommerce Manager is responsible for managing DTC merchandising, collaborating with Design on website content and banners, creating and managing promotions, managing online SKU inventory levels, and optimizing onsite user experience.

Responsibilities:

DTC Campaign & Promotion Management:

- Manage implementation of all DTC programming including promotions, launches, and core content campaigns.

- Collaborate with Brand Marketing team to ensure DTC programming ladders up to larger brand initiatives and messaging.

- Schedule promotions including site mechanics, onsite banners, and marketing tactics to convert visitors.

- Manage landing page design and development for new products ensuring timely, best-in-class launches.

- Work with design team to create all website assets including homepage banners, landing pages, product pages and more.

Merchandising & Website Management:

- Collaborate with Operations to ensure product is correctly advertised as per stock availability. Communicate all out of stocks to internal team members and plan for consumer communications.

- Continuous testing and optimization of onsite navigational experience to convert traffic into sales.

- Utilize the product catalog and performance metrics to build and sort category and product groupings as guided by marketing and merchandising initiatives.

- Increase conversion and AOV through online merchandise management of bestsellers, product promotions, up-sell, and cross-sell.

- Support key initiatives through creation, testing, and deployment of customized product bundles.

- Ensure functionality of website allows for ease of use, efficiency, and secure checkout with well-organized product and clear call-to-actions.

- Identify and communicate additional opportunities for online usability improvements based on experience and Customer Service feedback.

- Assist in troubleshooting technical difficulties with status updates as required and ensure continuous uptime of the website.

Experience:

- 1 to 5 years' experience in eCommerce and Digital

- Well-rounded understanding of eCommerce & digital marketing principles, including paid digital media, SEO, SEM, email marketing, display, social media, and UX/UI

- Experience in auditing, editing or proof checking

- Understanding of creatives and Creative Tools are an added advantage

- Should have eyes for Aesthetic creatives for suggestions and overviews.

Skills/Abilities:

- Detail-oriented and organized

- Strong work ethic and passion to achieve in a fast-paced environment.

- A collaborative team player with strong communication skills in English

- Reliable team player with a sense of ownership