Transformative - Associate - Performance Marketing - IIM/ISB/FMS/MDI

Performance Marketing Associate

About Transformative Learning Solutions (The Ayurveda Experience)

The Ayurveda Experience is one of the largest and the most recognized Ayurveda websites and house of brands in North America. Advanced in 4 continents and having spread its wings in about 150 countries, with over 9,00,000 customers from the US, UK, Canada, Australia, New Zealand, Germany, France, Italy, Spain, India and thousands of 5-star reviews. The Ayurveda Experience platform has been the key impetus behind the rapid popularity of Ayurveda across the West and has helped rehash the modern approach to health, wellness and lifestyle with the ancient, holistic 5,000-year-old science of Ayurveda.

Within a short span of time, The Ayurveda Experience has helped people embrace this holistic health and wellness 'Science of Life' through its informative educational courses, tried-and-tested potent Ayurvedic beauty formulations and its efficacious Ayurvedic dietary supplements, foods and beverages - all perfected for contemporary usage and increased rapidity to keep up with the pace of our busy lives.

We are PE Funded by several well-known funds and estimated value of the company is about 200 Million USD. We have notable investors likes Fireside, Centrum, Anicut, Singularity, Rishabh Mariwala, Urmin Group, Emerge Capital, Riverwalk Holdings etc.

We have an over 180-member team across the globe. We look forward to welcoming you to our team!

Website: https://transformative.in/

Business Associate :

- We are looking for a driven Business Associate to join our fast-growing e-commerce business and work closely with EU Geography Head.

- You will assist in Developing and executing strategies and aggressive sales plan metrics, designed to create accountability and meet company revenue goals.

Job Description : As a Business Associate, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to boost growth.

Roles and Responsibilities :

- Build and manage acquisition campaigns across various channels to drive- revenue and increase ROI.

- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.

- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).

- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.

- Work with creative and marketing teams to test strategies and innovation.

- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Qualifications :

- Tier 1 colleges only. IIMs, XLRI, SP Jain etc.

- Freshers can apply

- Deep understanding of data or data modelling and able to objectively identify insights for sharing with stakeholders.

- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.

- Outstanding presentation skills.

- Excellent written and verbal communication skills.

- Critical thinker and creative.

- Preferred to have (not mandatory)

- Previous work experience in a quantitative sales / marketing role managing strategy and execution on social, search, or other performance-oriented channels.

- In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.