Transasia Bio-Medicals - Manager - Digital Marketing

Position title : Manager Digital Marketing

Directly Reporting Staff: Assistant Manager Inside Sales & Call Centre Executives

Location : Chandivali

Purpose of the Position

Drive Digital Marketing Initiatives to augment Transasia Sales & Marketing efforts.

Key Result Areas :

1) Lead Management (Generation-Tracking-Conversion) & Marketing Automation

2) Campaign Management

3) Website development & Management

4) Social Media Management

5) Customer Database Management

5-7 years of experience in digital marketing role

Major Responsibilities :

Lead Management (Generation-Tracking-Conversion) & Marketing Automation:

- Generate, track, manage and report leads generation through various digital channels e.g. Facebook, Website, Google ad words, Linkedin, SMS, WhatsApp, Emails

- Optimize digital marketing spends & cost / lead Closely monitor lead quality, lead to sales conversion ratio (%) Guide the Call Center team to vet the quality of the leads & pass on only warm / hot leads Monitor & lead the Call Center team effectively to maximize follow-ups, lead evaluation & maximize ROI Utilize the existing marketing tools more effectively

Campaign Management:

- Plan, Execute and Report Marketing Campaigns through all possible digital channels - Email, SMS, Whatsapp. Campaign set up for various marketing programs

Website development & Management:

- Improve website traffic

- Complete web form integration with marketing tool

- Maintain website effectively with continuous updations not only with content but also on technical front SEO

Social Media Management:

- Make social profiles active including Transasia Facebook page, Linkedin, Twitter, Youtube, Instagram

- Share updates on all social platform

- Improve customer engagement

Customer Database Management:

- Enrich the existing database of active and prospective customer list with correct email IDs & mobile numbers

- Improve the customer database segmentation based on various parameters

- Search more web sources to extract more prospective contacts for targeting marketing campaigns

Requirement profile : (Qualification, No of yrs exp)

- Graduate with a certificate of specialization in digital marketing (Preference for MBA)

- 5-7 years of experience in digital marketing role