Posted By
Posted in
Sales & Marketing
Job Code
1362143
Position title : Manager Digital Marketing
Directly Reporting Staff: Assistant Manager Inside Sales & Call Centre Executives
Location : Chandivali
Purpose of the Position
Drive Digital Marketing Initiatives to augment Transasia Sales & Marketing efforts.
Key Result Areas :
1) Lead Management (Generation-Tracking-Conversion) & Marketing Automation
2) Campaign Management
3) Website development & Management
4) Social Media Management
5) Customer Database Management
5-7 years of experience in digital marketing role
Major Responsibilities :
Lead Management (Generation-Tracking-Conversion) & Marketing Automation:
- Generate, track, manage and report leads generation through various digital channels e.g. Facebook, Website, Google ad words, Linkedin, SMS, WhatsApp, Emails
- Optimize digital marketing spends & cost / lead Closely monitor lead quality, lead to sales conversion ratio (%) Guide the Call Center team to vet the quality of the leads & pass on only warm / hot leads Monitor & lead the Call Center team effectively to maximize follow-ups, lead evaluation & maximize ROI Utilize the existing marketing tools more effectively
Campaign Management:
- Plan, Execute and Report Marketing Campaigns through all possible digital channels - Email, SMS, Whatsapp. Campaign set up for various marketing programs
Website development & Management:
- Improve website traffic
- Complete web form integration with marketing tool
- Maintain website effectively with continuous updations not only with content but also on technical front SEO
Social Media Management:
- Make social profiles active including Transasia Facebook page, Linkedin, Twitter, Youtube, Instagram
- Share updates on all social platform
- Improve customer engagement
Customer Database Management:
- Enrich the existing database of active and prospective customer list with correct email IDs & mobile numbers
- Improve the customer database segmentation based on various parameters
- Search more web sources to extract more prospective contacts for targeting marketing campaigns
Requirement profile : (Qualification, No of yrs exp)
- Graduate with a certificate of specialization in digital marketing (Preference for MBA)
- 5-7 years of experience in digital marketing role
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Posted By
Posted in
Sales & Marketing
Job Code
1362143
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