Trade Marketing Role - Liquor Business

Trade Marketing Role - Liquor MNC

we have an Opening for Trade Marketing role for Alcohol MNC Company

- Job-Location-Multiple like Nagpur, Mumbai, Bangalore, Bhubneshwar etc.

Responsibilities:

- Candidate should apply only if you are comfortable working with a Liquor/ Alcohol Company as you need to visit the retail outlet (liquor shops & wine shops) for BTL activation.

- You Must be open to travel.

- You must have excellent communication skill.(Average communication candidate kindly excuse)

- Must have an experience in Trade Marketing/ BTL activation.

- To develop a suitable marketing strategy and action plan for the region - consistent with the share and volume objectives of the business.

- To liaise with the brand/ marketing team in order to ensure that regional and local marketing and promotional activity is consistent with national and international brand image and values.

- To monitor the field marketing budget for its effective utilization and undertake course-correction if required.

- Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing Managers for the entire portfolio of products and brands.

- To develop and manage vendors for signage, merchandising equipment etc.

- To liaise with the regional sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.