Posted By
Posted in
Sales & Marketing
Job Code
570539
Hiring for a Trade Marketing role (PAN India) with a leading FMCG Multinational:
Job location: Mumbai
Primary responsibilities includes :
All Trade Marketing activities across functions & channels in line with Trade Marketing strategy
- Annual Business Planning - Volume/Value, Trade Marketing Spends
- Trade marketing Strategy Design & Deployment for all BTL activities
- Channel Program Design, Deployment & Execution - Track & review the performance & take corrective actions
- Net revenue Management - Manage the net revenue by optimizing trade spends
- Plan & roll out of Quarterly/Monthly Trade plans to Sales teams
- New Product launch plans in coordination with Marketing
- Analysis of Issues & Growth opportunities - Geography, Channel, Brand/Pack
- Manage Point of Sale Material - Design, Plan & Deployment by Geography/Channel
- Manage various Agencies for Trade activation - Instore Activations
- Coordination with Sales teams to ensure better investment returns on Trade Spends, Channel programs
- ROI analysis of Trade spends
- Track & Manage trade spends to ensure its in line with the budgets
- Sales Incentives - Validate the target achievements of the sales team and share it with the Sales HRBP
Required skills:
8+ years of experience in Sales handling a Geography, Sales Development, Trade Marketing in General Trade/Modern Trade.
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Posted By
Posted in
Sales & Marketing
Job Code
570539