Trade Marketing Role - FMCG

- Achievement of volume/value targets by JC/QTR/year for total region with direct responsibility of all channels

- Distribution and display leadership support to ZSM

- Contribute in creating the correct RTM model; determine town and outlet penetration suitable for current and future business growth in the country.

- Develop and execute Trade Marketing initiatives in coordination with the ZSM

- Execute display and merchandising guidelines in EVERY channel; develop display aids, and local vendors in region.

- Energize Field Force through innovative and exciting incentive plans that will make them stretch for challenging goals and exploiting the market potential.

- Manage TP & TPR budgets at region.

- Pilot test key in-market initiatives, analyze results and make recommendations.

- Regional custodian of Loyalty program in the retail/ wholesale channel and keep complete track of outlet wise business trends.

- Contribute continuous need based refinement of Loyalty program in coordination with ZSMand implement in the country.

- Secure key sales information from field sales and present business analytics and findings through planned reviews on monthly basis.

- Analyze data to gauge effectiveness of key activities and promos through a pre-agreed control panel and use the analysis to fine tune future activities

- Evaluate the productivity of the field force