Trade Marketing Manager - Go to Market Strategy - FMCG

KEY REQUIREMENTS

- Develop the Sales & Distribution (Go-To-Market) strategy for the region in conjunction with shopper marketing teams to enable best-in-class Market & Outlet coverage

- Distribution for Brand, constantly engage with the regional field teams to ensure timely and quality execution of the same.

- Develop & Implement the Sell-Out strategy - Create compelling brand connections with shoppers at the point of purchase: Deliver best-in-class brand campaigns at the point of purchase. Activate relevant/multiple touchpoints in store so that the brand engages and wins with target shoppers.

- Work in sync with shopper/brand teams to create powerful activation platforms.

- Lead by innovation to increase brand prominence amongst target shoppers in the region.

- Develop differentiated Point of Sales Material by channel that is clutter-breaking and gives a synergistic 'look & feel' to a campaign.

- Effectively partner with region head, brand team, shopper team to plan & roll out sales forecasting for respective regions.

- Benchmark best practices in Industry and competition and constantly Innovate to improve Sales systems and processes systems to enable higher efficiency and productivity. Leverage technology solutions to further enhance the same.

- Drive Productivity improvement initiatives to facilitate higher productivity at front line through Measurement & incentivization of relevant metrics (Strategy for Sell-In)

- Develop and Implement the Top Outlet strategy for the organization in general trade.

- Develop sales schemes, trade promotions, incentive programs and any strategies capitalizing on healthy primary & secondary sales.

A SUCCESSFUL CANDIDATE

- Post Graduate in Business Management or Sales & Marketing from a Tier I or Tier II University

- 5-7 years overall experience with 2-3 experience as Area Sales Managers in the FMCG domain (food industry)

- Experience in GT Retail sales is must and exposure to Trade Marketing role is a must.

- Exceptional interpersonal and communication skills

- Excellent presentation and negotiating skills

- The candidate should have command over Stakeholder Management