Trade Marketing Manager - FMCG

Position: Trade Marketing Manager

Objectives:

- Leads the development of Trade Marketing strategies to achieve the division’s objectives across all the various brands. Will translate Brand strategies into Product-Market-Channel strategies and be accountable for management of A&P budgets through measurable trade investments.

- Leads the development and implementation of category management strategies with focus on increasing store presence in our categories, strengthening our brands, optimizing product assortment, and promotional strategy.

- Shall report market /competitor intelligence to Business Head and recommend Operational improvements to the Top Management.

Key Accountabilities:

On-Pack Promotions Planning:

- Planning & execution of locally made promotions while ensuring timely availability

- Liaison & coordination with third party suppliers for co-packing of promotions, printing & other services

- Tracking and reporting on promotion effectiveness

Sales Analysis & Reporting:

- Analyze data and provide timely sales reports to the Sales team to assist them make informed decisions

- Preparing monthly agency-wise reports and sharing with Business Partners

- Preparing presentations for quarterly reviews with key stakeholders in the business

- Identify trends in business and highlight areas of opportunities through detailed data analysis

Business Partner Engagement:

- Ensuring effective in-store merchandising as per guidelines set by Business Partners

- Management of Point-of-Sale Material (POSM) and stands / display units.

- Interaction with Business Partners for implementation and achievement of objectives, strategies & activities.

- Planning new product launches & providing tracking feedback to Business Partners

- Market Audit to evaluate in-store fundamentals

Brand Building:

- Develop annual trade promotion and marketing calendars , in-store brand activation plans and provide assistance and insights on aligning business plans with key customers

- Increase Brand Equity through promotional activities such as Digital, Print and Social media and associate the brand through relevant sponsorship programs

Operational KPIs:

- Promo Planning

- A&P Management

- Budgeting

- Sales Growth

Qualifications & Experience:

- Postgraduate in Sales / Marketing / Business Administration

- At least 5 years’ experience in FMCG Field Sales &/or Trade Marketing and with 3 years in a Trade Spend Management & analysis role

- Proven leadership, planning & analytical skills

High Competency Requirements:

- Communication Skill (Written & Spoken/English)

- Planning & Analytical Skills

- Negotiation Skills

- Presentation Skills

- Excel & Powerpoint Skills

- Relational Skills

- Developing Others Skills

- Management & tracking of KPI's on A&P/customer/sales data

- Result orientation

- Multi-Tasking abilities

- Attention to detail

- Adaptable to work in short timelines

If interested, please forward CV with following details:

Total Exp:
Relevant Exp:
Current CTC:
Exp CTC:
Notice Period:

Kiran Kaginkar