Trade Marketing Manager - FMCG

Responsibilities:.

Trade Marketing Strategy:. Develop and implement innovative trade marketing strategies that align with overall business objectives and drive sales growth.. Analyse market trends, consumer behaviour, and competitor activities to identify opportunities and threats.. Channel Development & Activation:. Identify and explore new retail channels and partnerships to expand the brand's presence and increase product visibility.. Collaborate with sales teams to create channel-specific marketing plans for key retail partners, ensuring alignment with brand guidelines.. Implement effective in-store and online promotions, displays, and merchandising strategies.

Campaign Management:. Oversee the development and execution of trade marketing campaigns, ensuring alignment with brand guidelines and promotional calendars.. Implement POS (Point of Sale) materials and displays to optimize brand representation at the retail level.. Data Analysis and Reporting:. Utilize data analytics to measure and evaluate the effectiveness of trade marketing campaigns.

Generate reports on key performance indicators (KPIs) and make data-driven recommendations for continuous improvement.. Budget Management. Develop and manage the trade marketing budget, ensuring cost-effectiveness and efficient allocation of resources.. Monitor expenditures and provide regular budget updates to senior management

- Collaboration with Sales Teams:. Work closely with the sales team to understand market dynamics, customer needs, and retailer requirements.

- Provide strategic input to optimize product assortment, pricing, and promotional activities

- Cross-Functional Collaboration:. Collaborate with product marketing, advertising, and other cross-functional teams to ensure integrated marketing efforts. Provide input into product launches, ensuring alignment with trade marketing objectives

- Qualifications:. Bachelors degree in marketing, Business, or a related field. MBA is a plus

- Strong understanding of retail channels, distribution, and merchandising strategies.. Proven experience in trade marketing, preferably in the beauty and wellness category.. Excellent project management and organizational skills