Trade Marketing Manager - FMCG

Roles & Responsibility:

- Influence field sales leadership to align with Brand / Channel Strategy

- Distribution and display support to the team through driving scheme & experiential BTL strategies for All India with strong Commercial controls on processes and systems.

- Develop and execute Trade Marketing experiential/Visibility initiatives in coordination with Sales Managers, NKAM, Marketing and Sales Managers.

- Manage and execute Promotions and trade calendar on the ground

- Responsible to ensure ROI of various activations in the BTL

- Achieve execution excellence through proper planning, monitoring, and chasing set objectives.

- Execute display and merchandising guidelines in MT & other GT Channel; develop display aids

- Work closely with the Marketing team to drive the execution.

- Energize FF through innovative and exciting incentive plans that will make them stretch for challenging goals and exploit the market potential.

- Develop and execute key account experiential strategy for a defined set of accounts with primary responsibility for sales.

- Develop a plan for Key accounts in collaboration with the Brand strategy team & MT Team.

- Demonstrate strategic leadership, customer orientation, company values, ethics, and pride through exemplary behavior