Trade Marketing Manager - F&B

Highlights

- Work experience of minimum 4 years in FMCG industry

- Reporting to: NSM & Head Marketing

- Coordinate with all sales channels: General trade, Modern trade and HORECA

- Increase effectiveness of BTL activations by ensuring 100% strategy execution

Responsibilities:

- Ensuring product optimal product availability at retailer level

- Executing rapid new product launch availability and awareness at stores

- Coordinate with all sales channels: General trade, Modern trade and HORECA

- Increase effectiveness of BTL activations by ensuring 100% strategy execution

- Responsible for management and monitoring of Trade Marketing Investment and initiatives execution

- Planning consumer promos and brand promos

- Ensure 100% implementation of all trade schemes in operation

- Increase effectiveness of BTL activations by ensuring 100% strategy execution

- Managing Trade grievances

- Competitor's activity update, etc.