Trade Marketing Manager - Alcohol/Beer Beverages Firm

ROLE AND RESPONSIBILITIES - 

- Lead, drive & deliver the Trade Marketing strategy

- Develop & maintain key processes & disciplines to ensure required targets are achieved

- Work in partnership with divisional sales team to deliver volume and profit generation for an assigned customer / group of customers

- Responsible for identifying, developing, implementing and optimizing all Market Programs, POC and In-Market Connection activities in the most effective way so as to deliver planned volume, brand distribution and NR

- Optimize the available resources (Budget & People) striving for NR and ROIC improvements at POC level

- Create and manage the POC identification and CRM process, liaising with the Divisional Sales Directors to deliver the right brand in the right POC

- Benchmark against competition to confirm we are staying competitive in marketplace and bringing innovative solutions

- Support role in the negotiation of customer activation and category plans

QUALIFICATIONS AND EDUCATION REQUIREMENTS

- Minimum 4-5 years of Sales experience

- Overall 8-10 years of sound experience in leading Trade Marketing in CPG/Beverages/FMCG industry

- Excellence in intercompany/cross department collaboration with proven track record

- Strong negotiation skills

- Excellence in communication and relationship skills,

- Excellence in non-direct report and project leadership skills,

- Creative, analytical, constructive, passionate, resilient, optimistic, inspiring, target orientated, winning spirit