Trade Marketing Lead - Professional Products Division - FMCG

Discipline - Sales

Subsector - FMCG & Consumer Products

Location - Mumbai

About our Client - Our Client is a well reputed global brand, with a presence across segments and an extensive market penetration in the verticals they cater to. They are looking at aggressive expansion in their existing product categories and aligned to their objective, are looking for a Trade Marketing Lead, based out of Mumbai.

Job Description - Reporting to the Unit Head for the business, the responsibilities will include - Achievement of top line, market share and bottom line targets for the category by developing and implementing trade marketing initiatives

- Identifying need gaps in the market between the existing offerings and customer requirements besides driving brand objectives

- Leverage upon existing relations with Salons to drive quick turnaround in market penetration and improve the product reach to the consumer

- Strengthening brand equity & leveraging the same by regularly analyzing brand health

- Portfolio management and regularly review competitor landscape and pricing strategy

- Efficient utilization of brand support activities (BSA) budgets for the brands assigned by conducting detailed financial planning, monitoring the same regularly.

- Vendor - Supplier management as a part of supply chain initiatives besides ensuring stock availability

- In salon execution excellence with respect to various KPI's, etc.

The Successful Candidate - Tenured Sales & Trade Marketing lead with dedicated exposure in the Professional Products industry. Prior experience of having handled Sales to Salons is highly desirable. Clear understanding of marketing and sales functions such as identifying sales partners, driving regional teams, customer segmentation, brand and product management, brand communication, promotions, market research, etc. Only candidates from relevant industry and targeted experience may apply.

What's on Offer - In addition to an attractive remuneration, you will have an opportunity to drive business with the Unit Lead. The role also entails a chance to move into a high intensity role working very closely with the management, as a part of the senior team.

The Apply Button will redirect you to Michael Page's website. Please apply there as well.