Trade Marketing - FMCG - North India - MDI/IMT/IMI/IIT

Designation: Trade Marketing-FMCG(North India)

Job Description:

- Plan Trade-loads, QPS, salesmen incentives and Field Force incentives/contests in agreement with branch.

- Decide on BTL inputs with objective of achieving target numbers and within pre-decided % cost to sales

- New Brand Launch:

- In conjunction with branch & Corp TM, decide on launch quantities of new brands/SKUs/flavors for branch and area-wise

- Plan and implement localized activities for brand launch

- Provide monthly and rolling sales plan forecast within acceptable limits of variance.

- To look closely at stock aging and limit FG write-offs

- Planning on incentives/contests/schemes for Super Stockist and Sub Stockist

- Planning and implementing rural activation/seeding programs

- Planning and executing of POS materials for enhancing visibility

- T 50 towns:

- Planning and implementing localized activities, incentives with aim of achieving brand, market share & GOTM objectives

- Planning regular wholesale activation / schemes and programs

- Coordinating with Marketing team on area-specific brand input

- Provide monthly insights to the sales team from the ACN Market report and undertake feasible programs to improve our relative position

- Analyze trends on SDE spends and ensure effective utilization

- Providing regular updates on BTL inputs utilization to ASMs

- Analyzing on BTL inputs w.r.t achievement vs pre-decided Benchmarks and deciding on effectiveness/results of inputs

- Support corporate visibility programs across channel and geographies thru regular follow ups and incentives (if required

Experience and qualification required:

- 2007/2008/2009/2010 batch from a cluster B institute (likes of XIMB/ TAPMI/ MICA/ SIIB/ IMT/ IMI/ IITs/ NMIMS/ SIBM/MDI).

- Should have who have trade marketing experience in a main stream FMCG organization