Trade Marketing - FMCG

Job Description :

- To drive trade engagement activities across distribution, direct sales channel including distributors, retailers and ensure high loyalty from the channel

- Lead development of the Trade Marketing Strategy to achieve defined business objectives across all product categories

- Management and monitoring of Trade Marketing Investments and initiatives execution

- Develop new promotions for driving sales as well as execution of regular promotion programs

- Monitor competitor activities on a periodic basis to develop trade engagement activities

- Development of the Trade Marketing Strategy to achieve defined business objectives across all product categories

- Develop channel engagement/ trade engagement plans with the zonal Distribution Leads and Direct sales leads for distribution partners, direct sales partners and retailers

- Develop capabilities within the sales teams at the zones to drive trade engagement programs successfully

- Monitor the progress of trade engagement and promotional activities

- Identify best performers, timely settlements, quality of MIS reports

- Engage with the channel as well as distribution leads / direct sales leads at the zone to understand improvements in trade engagement activities and developing trade promotional plans

- Improve the quality of trade engagement activities through regular engagement with the channel

- Ensure that trade engagement activities are executed within the budget