Trade Marketing & Activation Manager - Personal Care/FMCG

- Responsible for Overall Trade Marketing activities Nationally

- Formulate & Implement Annual Sales, Distribution & Marketing Objectives, & Strategies in alignment with Organizational goals

- Coordinate C&F, logistics & Ensure optimum supply levels with channel partners to ensure timely deliveries to the customers; Recommended appropriate actions to distributors on Investment.

- Ensure application of Trade Pricing policies & practices

- Manage advertising & promotional expenditure within budgeted levels; identify cross-selling opportunities for product & build appropriate positioning; responsible for product knowledge, creating service/product awareness & visibility, devising Productivity generation plans.

- Ensure smooth functioning of support processes like claim settlements, transaction related complaints, trade engagement programs, business promotion activities etc

- Build account development strategies for new service launch & sales initiatives; review channel performance, coordinate for marketing & customer support

- Maximize sales by forecasting accurate Monthly & Annual business expectations .

- Develop appropriate Product Portfolio in terms of positioning, contribution & market share

- Conceptualize & execute new product launches; grow sales by implementing advertising & marketing campaigns.

- Monitored effectiveness of key activities for fine tuning requirements

- Identified new streams of revenue.

Reporting to : National Sales Head

Candidate Requirement :

- PAN India work exposure will be an added advantage

- Should be from FMCG cos only

- MBA from top 25 B schools on apply

- Candidates across India can apply

Narayan Iyer - 9819147645
PAN India Recruiters
Mumbai