Trade Activation Manager - Loyalty Programme - Durable Major

Manage implementation of Marketing Strategy / Loyalty Programs.

Developing various strategies for sales/display scheme/contractor schemes /Loyalty programs etc.

Analyzing results of all trade promotion activities conducted.

Key Responsibility will be to plan, develop & drive the visibility & brand presence at PAN India level.

Accountable for overall BTL marketing function pertaining to budget planning, directing, managing, executing, evaluating and ensuring effective utilisation for maximum generation of ROI.

Developing various programs for increasing brand presence in market and facilitated sales.

Preparing campaigns focusing on various products, highlighting its key features.

Candidate Requirement :

Candidate currently Handling Promotions, Loyalty Programmes, Market Activations -- only preferred

From : Tiles / Lubricants / Tyre / Cement / Paint / Construction Chemicals / Sanitaryware / Electrical fittings

MBA - Full Time

Narayan Iyer ( 98191 47645 )
Pan India Recruiters
Mumbai