Townscript - Manager - Digital & Product Marketing

We at Townscript are looking for an amazing, data-driven Digital marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing to close those leads into customers, the latter of which sales leadership will help you accomplish.

About Townscript :

Townscript the top self serve event ticketing platforms in India backed by Bookmyshow. Townscript has served over 100000+ events and have been growing at a high rate. We work with event organizers across multiple segments like Conferences, Marathons, Workshops/Trainings, Entertainment events etc.

Responsibilities :

- Build and manage a rich content that attracts a qualified audience of event organizers to our owned properties (including blog posts, white papers, ebooks, reports, infographics, case-studies etc.).

- Grow new leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

- Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.

- Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).

- Use Social Media to generate more leads of event organisers.

- Manage both on-site and off-site SEO for the company.

- Manage the strategy and setup of all paid campaigns. Measure and optimize our paid marketing using Google Analytics, and marketing analytics reports.

- Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends. Use Email marketing to convert more leads to customers.

- Working closely with the Co-Founder to grow the business.

Requirements :

- Prior proven experience in marketing

- Data driven SEO analysis.

- Experience in Marketing automation.

- Experience in Email Marketing campaigns.

- Experience in generating content.

- Experience in growing business via running ads.