Totality Corp - User Acquisition & Growth Hacker

At Totality Corp we are all in. Are you?

We are looking for an experienced UA Manager to acquire and retain profitable players through various mobile ad platforms (including Facebook, Adwords, Apple). We are a 14 strong people team and growing fast in the mobile gaming space. We are very analytical and leverage marketing analytics to increase ROI by collaborating with internal stakeholders to develop highly effective campaigns. In this role you will manage, grow, and optimize global user acquisition and retention campaigns for our portfolio of apps.

What we desire

- Degree in marketing or the equivalent in Economics, Engineering, Computer Science, Mathematics or related technical degree

- 2-4 years of experience in digital media buying and/or planning, including:

- Major mobile ad platforms (Facebook, Adwords etc)

- Experience or knowledge of CPI, CPA buying

- 1+ years in mobile user acquisition and retention analysis experience at scale, preferably with free to-play games

- 1+ years- experience conducting analysis on acquisition and retention to deliver against KPI- s

- Knowledge of 3rd party mobile attribution

- Exceptional analytical skills with ability to learn and understand creative development

- Strong ability to move quickly and adapt within a direct response business model

- Demonstrated quantitative skills and comfort with marketing analytics

- Solid presentation and communication skills

- Proficient with Excel, SQL and Power Point.

Exciting things you will be working on everyday

- Effectively and efficiently lead performance-based paid acquisition and retention marketing efforts to reach goals across various ad networks

- Conduct thorough and deep analysis to drive new findings to greatly optimize mobile marketing campaigns to acquire and engaged users at large scale

- Leverage 3rd party mobile attribution and analytics to measure, evaluate, optimize and develop media strategies

- Educate and share digital ad buying intel with team members to determine value of acquisition efforts and optimizations

- Develop A/B testing programs to maximize acquisition efforts and ROI

- Actively contribute to the evolution of team processes and workflow