Toppr.com - Manager - Search Engine Optimization

ABOUT THE ROLE :

Toppr is looking for a SEO Manager. As a SEO Manager, you- ll enrich Toppr's footprint on various platforms. You will be responsible for managing organic SEO campaigns including organic strategy execution, keyword research, competitor analysis, etc. Create On-page & Off-page strategies which can help improve the overall visibility of the website. Formulate link building strategies, Coordinating with technical team & Product managers to ensure organic needs are taken care of.

RESPONSIBILITIES :

- Managing organic SEO campaigns including organic strategy execution, keyword research, competitor analysis, managing vendors etc.

- Create On-page & Off-page strategies which can help improve the overall visibility of the website

- Lead data analysis on SEO and derive actionable insights to enable continuous optimization.

- Be analytical and creative in representing SEO data in different reports and dashboards.

- Analyse SEO reports and provide intelligent synthesis, interpretation and appropriate action plans based on insights.

- Formulate link building strategies keeping in mind guidelines created by various search engines Implement on-page design or technical changes to improve overall conversion for the products

- Analyse tools to create reports highlighting overall organic impact on the business

- Coordinating with technical team & Product managers to ensure organic needs are taken care of for each product & all the strategies are executed efficiently

- Manage & communicate with team members to ensure all day to day activities are executed on timely basis

- Knowledge of the latest updates in Search engine Algorithms & Search world

- Knowledge of the latest happenings in Google Analytics Platforms and Google Webmaster

REQUIREMENTS

- At least 6+ years of experience in digital marketing roles with at least 4+ years of full-time experience in SEO.

- Master's Degree

- Prior experience of working in E-commerce/online marketing company will be a plus

- Experience in working and managing cross-functional teams will be a plus

- Needs to have hands-on knowledge of SEO tools (both on-page and off-page tools)