Toppr.com - Assistant Vice President - Marketing Performance - IIM/MDI/ISB/FMS

ABOUT THE ROLE :

Toppr is looking for its Associate Vice President (AVP) - Marketing Performance. As an AVP, you'll be responsible for the end-to-end performance of marketing. You- ll lead and support new initiatives that drive growth at Toppr, which will require you to :

- Define marketing performance measures as an input for budgeting and planning to drive better marketing strategy decisions.

- Plan, execute and track integrated marketing strategy with a mix of Digital, ATL, and BTL.

- Partner closely with Sales, Product and Finance teams to improve planning and performance.

- Drive Toppr's internal marketing team while working closely with 3rd party vendors to seamlessly execute campaigns.

- Work with the Analytics team to hypothesize, monitor, and report on campaign results.

WHY SHOULD YOU JOIN TOPPR :

Learn from the best : Learn from leaders who have built Toppr from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues.

Continual growth and impact: We have over 5 million users, and we- ve more than tripled our revenue year-over-year. Touch the lives of millions of young students. Watch your work make an impact on achieving Toppr's goals.

As the business grows, you grow : We want Toppr to be built from within. We look at you as someone with the potential to make Toppr a $10B company and become the future CEO of Toppr.

HOW YOU'LL RAMP :

Induction programme :

- Understand Toppr's journey, its values and mission.

- Spend time with the Marketing, Product, Sales and Finance teams to get up-to-speed on Toppr's offering, its competition, and future outlook.

Day 30 :

- Conduct research : Explore and analyze the best marketing channels for Toppr. Basis your research, predict the response of the campaign. The goal is positive ROI.

- Understand marketing performance objectives of Toppr : Define the objectives and key results (OKRs) that Toppr's marketing strategy must achieve.

- Plan and execute marketing proposals : Based on your research, plan and prepare the marketing plan. Present this plan to the stakeholders and incorporate their feedback into final plan.

Day 90 :

- Track performance: Set up a tracking mechanism to measure the effectiveness of the marketing campaign.

- Evaluate performance: Generate analysis of market performance. Measure the impact of work and use data to refine priorities.

- Refine execution: Make decisions based on data and stay ahead of the curve aiming for the best ROI.

- Add new members to your team: Recruit, develop, and retain talented and motivated employees.

WHAT YOU'VE ACCOMPLISHED... SO FAR :

- Education: MBA/PGDM from Tier I Business School and/or B. Tech. from a Tier I college (IITs,BITS, NITs).

Experience :

- 2+ years working experience in the consulting industry managing various projects across growth, strategy, or marketing

- Hands-on experience in marketing analytics and consulting is an advantage.

Knowledge: Commercial acumen

Soft Skills :

- Calculated risk-taking: Intuitiveness to experiment, run a pilot campaign, measure its results and then take a call to scale up.

- Analytical: Keen interest in evaluating product/market situations, analyzing data, and transforming it into actionable marketing strategies.

- Leadership: Help the team members understand the big picture so that they can connect their success back to the success of the business.

- Communication: Ability to convey the right message and build a connect with people.

- Self-driven: Willing to roll up your sleeves and get things done.

ABOUT TOPPR :

Toppr is India's leading edtech company with a mission to make leaning personalised. Our adaptive after-school learning app for classes 5th to 12th is used by over 50 lakh students. We have the widest syllabus support that covers over 20 subjects, 20 boards, and 50 exams. We believe each child is unique with distinct learning needs. We are building Toppr as an adaptive platform to increase engagement,optimize learning and improve outcomes for all students. Toppr was started in 2013 by IIT Bombay alumni Zishaan Hayath and Hemanth Goteti and is backed by venture capital firms like Eight Roads, Helion, Kaizen and SAIF.