ABOUT THE ROLE Toppr is looking for its Associate Vice President (AVP) - BTL Marketing. As an AVP, you- ll be responsible for building a multi-level organization of over 100 people and running the operations for BTL marketing. Your team will drive local marketing activities in over 20 cities across India and ensure high quality, high volume user acquisition. You- ll lead and support new initiatives that drive growth at Toppr, which will require you to: 1) Build and run a multi-level team to drive local-level user acquisition campaigns. 2) Strategize and execute a wide range of BTL campaigns - across channels like partnerships, on-ground and digital to achieve marketing qualified leads targets. 3) Define KPIs for the team, build daily, weekly and monthly cadence to deliver on the BTL marketing objectives and within budgets. 4) Work closely with Sales to create a feedback loop to fine-tune strategy and BTL operations. 5) Prospect, structure, negotiate and build long term relationships with partners, vendors and other external agencies. WHY SHOULD YOU JOIN TOPPR - Work with the best: Learn from leaders who have built Toppr from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues. - Continual growth and impact: We have over 9 million users, and we- ve more than tripled our revenue year-over-year. Touch the lives of millions of young students. Watch your work make an impact on achieving Toppr's goals. - As the business grows, you grow: We want Toppr to be built from within. We look at you as someone with the potential to make Toppr a $10B company and become the future CEO of Toppr. - Great exposure to all parts of the business: You will partner with and be exposed to every team: an unparalleled opportunity to learn about all the nuts and bolts of a business. - Complete ownership: You- ll have the freedom to strategize, drive daily operations, and run experiments to increase the revenue. HOW YOU- LL RAMP In First Week- 1) Understand Toppr's journey, mission, values, future outlook, and footprint across India. 2) Spend time with the Marketing, Product, Sales and Finance teams to get up-to-speed on Toppr's offering, its competition, and its product, marketing, and sales strategies. 3) Get to know your existing team, understand current best practices and cadence. By Day 30- 1) Articulate an initial strategy for BTL to support the company's growth plans and get sign off on immediate priorities. 2) Define the objectives and key results (OKRs) that Toppr's BTL team must achieve. 3) Work with recruitment teams to close any personnel gaps aggressively, across the BTL team 4) Based on your research, plan and prepare a lead generation plan. Present this plan to the stakeholders and incorporate their feedback into the final plan. 5) Drive target setting for regional marketing teams and ensure that the targets are met. 6) Be a part of daily calls with local business unit leaders. Hold individual pipeline review meetings and weekly team meetings. By Day 90- 1) Drive BTL marketing teams across 20+ cities to generate high-quality leads. 2) Help the sales team to achieve revenue goals by delivering on your team's monthly objectives/plans. 3) Set up a tracking mechanism to measure the productivity of the BTL marketing team. 4) Recruit, develop, and retain talented and motivated employees. KEY QUALIFICATIONS 1) MBA/PGDM from Tier I Business School and/or B. Tech. from a Tier I college (IITs, BITS, NITs). 2) 6+ years of working experience in sales/marketing verticals or consulting industry managing various projects across growth, strategy, or marketing. 3) Proven track record building and running large teams. WHO YOU ARE To be successful in this role, you- ll need to have the following skills: - Analytical: Keen interest in evaluating product/market situations, analyzing data, and transforming it into actionable marketing strategies. - Leadership: You have an eye for great talent and the ability to unlock the potential of high performing teams. - Communication: Ability to convey the right message and build connections with people. - Self-driven: Willing to roll up your sleeves and get things done. - Collaboration: Strong communication skills with the ability to communicate across the organization. - Problem-solving: Comfort working in an unstructured environment that requires solving complex, open-ended issues with incomplete data and little direction. ABOUT TOPPR Toppr is India's leading ed-tech company with a mission to make learning personalized. Our adaptive after-school learning app for classes 5th to 12th is used by over 90 lakh students. We have the widest syllabus support that covers over 20 subjects, 20 boards, and 50 exams. We believe each child is unique with distinct learning needs. We are building Toppr as an adaptive platform to increase engagement, optimize learning and improve outcomes for all students. Toppr was started in 2013 by IIT Bombay alumni Zishaan Hayath and Hemanth Goteti and is backed by venture capital firms like SAIF, Helion, Eight Roads, and Kaizen.

Mumbai

Toppr - Assistant Vice President - BTL Marketing - IIM/MDI/ISB/FMS 

Toppr - Assistant Vice President - BTL Marketing - IIM/MDI/ISB/FMS  ,Job Description for Toppr - Assistant Vice President - BTL Marketing - IIM/MDI/ISB/FMS  in Toppr in  Mumbai for (5-10) years of experience. Apply Now!

Job Description for Toppr - Assistant Vice President - BTL Marketing - IIM/MDI/ISB/FMS  in Toppr in  Mumbai for (5-10) years of experience. Apply Now!