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10/02 Ashish Vyas
AVP - Human Resources at AMPA Orthodontics

Views:590 Applications:140 Rec. Actions:Recruiter Actions:15

ToothSi - Vice President - Growth Marketing (10-15 yrs)

Mumbai Job Code: 1047174

- Business owner of digital user acquisition, retention and upselling, especially focusing on app

- Drive national strategy and execution of digital marketing campaigns to deliver business results

- Optimize online channels performance including Google Ads, Facebook Ads and ad networks to improve acquisition efficiency, user lifespan and lifetime value

- Develop full-funnel media plans including media mix, audience segmentation and a/b testing

- Master the nuances and usages of different data sources including Google Analytics, AppsFlyer and internal data sources. And work with data team to enable in-depth marketing analytics

- Analyze marketing funnel to identify pain points and improve overall effectiveness

- Experienced in analytics and experiments on driving growth and solving issues

- Work across teams to enhance conversion tracking, attribution model and marketing analytics capabilities

Requirements:

- Minimum 10+ years of experience in digital marketing especially focusing on performance marketing, user acquisition

- Knowledgeable in app advertising including regional media landscape, event tracking and fraud

- Relevant experience from working in a high-growth company with sizable media budget

- Result driven, with excellent interpersonal skills on how to collaborate with local teams to achieve business results

- Problem solver with a growth mindset

- Proficiency in Google Ads, Facebook Ads Manager, Google Analytics and Appsflyer or equivalent tools

- Experiences with marketing automation tools and workflow automation tools is a plus

- Knowledge or experiences in Tableau, Python and SQL is a plus

- Good communication skills, with excellent command of both spoken and written English

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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