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22/05 Ruhban Shaikh
HR Executive at Toothsi

Views:1377 Applications:310 Rec. Actions:Recruiter Actions:136

Toothsi - Marketing Lead (7-10 yrs)

Mumbai/Navi Mumbai/Bangalore Job Code: 1099248

Marketing Lead


We are Hiring for the role of Marketing Lead

- Own Marketing for toothsi within the UAE market - spearhead brand, social media, creative, digital, CRM, PR, alliances

- Formulate overall marketing strategy, along with the annual operating plan

- Developing the marketing calendar across the year - to achieve the Campaign Objective amongst user acquisition & retention, growth marketing, traffic acquisition, app downloads, brand salience and sales promotion

- Develop and completely manage the marketing budget, across all verticals, and closely monitor to tweak activities & spends, in accordance with dynamic changes within the industry / business eco-system

- Brand custodian - ensure adherence to Brand guidelines, identity and architecture

- Own the responsibility for Brand Equity Metrics & TOM scores - Conduct & monitor periodic Brand health checks, to ensure continuous improvement in funnel metrics & Equity scores

- Conduct periodic User Insights studies / research - qualitative & quantitative - to gain intelligence on consumer behavior and identifying powerful insights, that can be funneled back into the marketing framework, to arrive at desired actions & campaigns

- Develop the social media identity for the brand in UAE market specifically, and manage daily engagement though content buckets, conceptualized & designed by the team

- Formulate overall BTL strategy in the market, along with a operating BTL calendar, with objectives, budgets, and execution being tightly monitored on a daily basis

- Spearhead digital strategy for the brand - including lead sourcing, search, display - across channels - while closely evaluating performance campaign metrics to ensure alignment with AOP & business goals

- Closely monitor performance marketing campaigns at a daily basis, with the agency, and ensure business metrics across the funnel (lead gen, scans done/booked, and conversion) are being achieved daily/weekly

- Build nurturing, engagement, and conversion journeys through CRM channel

- Own the consumer journey and the Product experience, across all touch points - Website & App - and work closely with cross-functional teams (Product) to ensure attainment of funnel objectives

- Closely monitor market share and competitive landscape, to ensure leadership position, along with constant focus on measures to grow the overall market

- Oversee & develop local & global agency partner relationships - creative, production, research, media, social, BTL - to ensure maximum value delivery

Who you are :

- Has minimum 7-10 years of marketing experience

- Should have spent the last 5 years heading marketing for a consumer tech brand

- Led the Marketing function for the UAE market (preferred)

- MBA / post-graduation, a must

- A strategic thinker, who is willing to roll up their sleeves to get the job done

- Successfully led & managed marketing teams of min 10+ team members

- Analytical & data-oriented mindset, logical reasoning mindset - can deduce conclusions & rational through data analysis

Women-friendly workplace:

Maternity and Paternity Benefits

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