ToothSi - Associate Director - Performance Media

About toothsi:

We are a new age startup in the beauty and self-care industry providing smile correction services at home. We utilize advanced technology to bring teeth straightening to the user's doorstep with our invisible, affordable and comfortable clear aligners. We are a well-funded (>9 million USD) and rapidly growing organization currently operating in Mumbai, Bengaluru, Delhi, Mumbai, Hyderabad & Ahmedabad with our sights on establishing a PAN India & soon International presence.

Know more about what we do on :

www.toothsi.in

Know about how the product works :

https://www.youtube.com/channel/UC00fZeErBlOglbEw0V-xTFg/featured

Experience: 8+ years of experience as Performance Media Strategist or similar role. Agency handling experience will be a plus.

Qualifications : 

- Strong understanding of Performance Marketing through channels including Facebook Ads, Google Ads, Programmatic, Affiliate, Native & Partner Marketing

- Hands-on experience working with industry tools like Google Analytics, Google Search Console, Facebook Insights, Facebook Ad Library, Keyword Planner, Reach Planner, SimilarWeb, eMarketer etc.

- Excellent communication skills: verbal and written

- Excellent spirit of collaboration to work with varied teams and get results

- Excellent project management capabilities & process orientation

- Team player, strong work ethic, and comfort with working in a fast-paced demanding environment

- Strategic mindset with numerical aptitude

Responsibilities :

- Lead Performance Marketing function to execute campaigns via paid acquisition channels to grow direct business, which includes:

- Maintain acquisition target achievement

- Maximise ROAS

- Maintain high quality of inflow

- Improve full-funnel performance across all paid online channels

- Plan, develop and implement annual Performance Marketing strategy in line with business growth targets

- Own performance media led growth for brands handled and report to cross functional stakeholders

- Communicate to internal teams and management on strategy/project progress, timelines, and results

- Perform media audits, measurement analysis, competitive analysis, identify problems, and implement solutions in a timely manner

- Lead on roll agencies to delivering growth targets in a well planned fashion

- Team leadership and team building in line with growth projections

- Stay up to date on the latest paid ad algorithms update/changes & SEO trends to maximise growth