Toffee Insurance: Head - Marketing Communication (Female Candidate Only) - Toffee Insurance wants to insure a billion lives by using product, design, content and technology-led innovations. Contextual products that are accessible, affordable, easy to understand, and backed by a brilliant user experience could reduce a significant financial risk for a majority of Indians. - This vision has to be enabled and delivered through great content. If you share this belief and have the confidence to lead the content team here to achieve this vision, then we would love to talk to you. - You need to take this as a starting point to something that becomes a new norm in the near future. Our vision is to be the first insurance brand that a person interacts with proactively. This can only happen through great leadership. Some thoughts on your role : - We really do not care about your education and your years of experience. What really matters is that you have proven your passion through your career arc thus far. Were you able to evolve a product from merely an idea or a hypothesis, and persisted through multiple iterations of the content to achieve a product-market fit or whatever success metric you decided at the onset. - We are ultimately a customer experience company. So, you will be the primary voice of product content and marketing inside and outside the company; sharing its work, evangelizing its success, articulating its vision and values. You may have to blog and speak at conferences and interact with customers directly at all times. Specific Mandates : Corporate media relations : Serve as a primary corporate spokesperson and manage media to ensure accurate and fair reporting in response to consumer complaints. Support executive media engagement includes the development of briefing materials, etc. Corporate messaging : Develop corporate communications materials, e.g., corporate press releases, media statements, executive speeches, awards and rankings submissions, etc. Crisis communications and issues management : Advice on response and strategy for communications to internal and external audiences around sensitive or complex issues. Employee communications : Spearhead planning and execution of all quarterly company and major leadership meetings, including production, content and messaging. Collaborate and consult with employee engagement team to conceive and executive major initiatives. Executive communications : Coordinate go-to-market messaging at trade shows and/or in coordination with corporate shows. Write strategic communications for senior executive remarks, presentations and opinion pieces. Executive leadership : Provide strategic counsel to channel and departmental executive leaders to ensure clear, consistent internal and external communication during key corporate events and initiatives. Community relations : Collaborate with community relations working group to identify and spearhead opportunities to promote the brand through relevant and meaningful community and philanthropic initiatives. Content strategy : Create, curate, and manage all published content (images, video, written and audio/podcast) Qualifications : - Experience in a marketing/advertising agency. - A flair for business writing in English, and a sharp eye for editing - Experience in B2B content marketing. - Good understanding of business and marketing. Anuradha Head - Human Resources +91 9911223127

Gurgaon/Gurugram

Toffee Insurance - Head - Marketing Communications 

Toffee Insurance - Head - Marketing Communications  ,Job Description for Toffee Insurance - Head - Marketing Communications  in Toffee Insurance in  Gurgaon/Gurugram for (8-12) years of experience. Apply Now!

Job Description for Toffee Insurance - Head - Marketing Communications  in Toffee Insurance in  Gurgaon/Gurugram for (8-12) years of experience. Apply Now!