Toffee Insurance: Head - Marketing Communication (Female Candidate Only) - Toffee Insurance wants to insure a billion lives by using product, design, content and technology-led innovations. Contextual products that are accessible, affordable, easy to understand, and backed by a brilliant user experience could reduce a significant financial risk for a majority of Indians. Some thoughts on your role: 1. S/he must have proven track record of independently designing and implementing successful digital and performance marketing campaigns with strong ROI in B2C environment. 2. S/he must have demonstrated the ability to use online marketing tools (Clevertap and webengage among others), digital marketing channels and best practices in internal marketing, Branding, Communication, organic user growth, influencer marketing, SEO / SEM, Affiliate or partnership marketing, marketing analytics &amp; programmatic approach, user retention, user lifetime value, user reactivation, performance marketing and CRM. 3. S/he must have demonstrated the ability to thrive in a fast-paced, deadline-driven environment, along with the tenacity to develop ideas independently and the conviction to drive them to completion. Specific Mandates: 1. S/he will build our digital marketing roadmap across partnerships &amp; alliances, product, consumer lifecycle marketing and all digital marketing channels (website, blogs, emails and social media) to ensure brand consistency 2. S/he will be responsible to grow digital acquisition &amp; revenue and hold direct responsibility for driving traffic, conversion and ROI (where to spend, who to target and what will be the return) for all digital acquisition channels, including paid search, natural search/SEO, affiliate, remarketing, display, email, ad campaign and some social media. 3. S/he will be responsible to manage agency performance by supervising external agency relationships for key channels including paid search, natural search/SEO, affiliates, remarketing, social media, and display; review agency reports and run internal reports to monitor performance and seek improvement opportunities. 4. S/he will be responsible to maximize optimization and continuously seek optimization and growth through performance analysis, A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more. 5. S/he will be responsible for the day-to-day performance of digital marketing channels, including Natural Search, Paid Search, Email, Affiliate, Display, Retargeting and some aspects of Social Media. 6. S/he will be responsible to develop acquisition campaigns &amp; partnerships in partnership with the founders, technology, data science &amp; analytics, design and user relations team to drive user acquisition, engagement and retention through cohesive strategies. 7. S/he will be responsible to establish metrics and communicate on campaign success, performance trends and results by keeping senior leadership informed on a weekly/monthly/ quarterly basis, highlighting opportunities or trends for continuous improvement Preferably from Fintech and e-commerce background. Anuradha Head - Human Resources +91 9911223127

Gurgaon/Gurugram

Toffee Insurance - Head - Digital Marketing & Communications 

Toffee Insurance - Head - Digital Marketing & Communications  ,Job Description for Toffee Insurance - Head - Digital Marketing & Communications  in Toffee Insurance in  Gurgaon/Gurugram for (8-12) years of experience. Apply Now!

Job Description for Toffee Insurance - Head - Digital Marketing & Communications  in Toffee Insurance in  Gurgaon/Gurugram for (8-12) years of experience. Apply Now!