Toffee Insurance is making insurance affordable, relevant and accessible for everyone with its one simple plan that covers for health, life, household and more. No jargon or hassle, only a whole world of flexibility and convenience - like you've never known in Insurance. Be it small insurance packs for your day to day possessions, topical health hazards or protecting you and your family for life, Toffee does all the heavy lifting in easy monthly payments. It's practically the only insurance plan you'll ever need. Some thoughts on your role: - Develop digital marketing strategies for seller marketing and engagement across the onboarding funnel. - Planning digital marketing budgets across all geographies and channels - Efficiently deploying budgets by interfacing with the agency for optimal outputs - Partnering with internal and external creative agencies to conceptualize and implement the communication on all touchpoints - Drive efficiency with a thorough understanding of measurement tools and marketing funnel - Work closely with product and marketing teams to plan and execute 360-degree campaigns - Research, assess and implement best and emerging industry practices - Run experiments with clear success/failure metrics You likely would be: - Expert understanding of marketing channels like - Facebook, Google and Linkedin - Working experience in advanced excel - Deep understanding of analytics tools, insight generation, and attribution models best aligned with the channel strategy - Strong understanding of A/B testing, audience targeting, bidding strategies on Facebook & google platforms - Ability to understand business objectives and break them down into targets achievable through digital marketing. - Ability to think through the user journeys and optimize communication on all touchpoints A successful candidate is someone with: - Excellent analytical skills and in-depth knowledge in Digital Marketing - Strong communication skills (oral and written) and ability to work with minimum supervision. - Team player, flexible and adaptable to changing priorities. - Should have a relevant industry experience of 5-7 years - Should have proven expertise in handling B2C/B2B marketing with a recognized brand (preferably in the startup domain). - Should have previous hands-on experience on Facebook, Google &amp; LinkedIn marketing tools

Gurgaon/Gurugram

Toffee Insurance - Campaign Marketing Manager 

Toffee Insurance - Campaign Marketing Manager  ,Job Description for Toffee Insurance - Campaign Marketing Manager  in Toffee Insurance in  Gurgaon/Gurugram for (5-7) years of experience. Apply Now!

Job Description for Toffee Insurance - Campaign Marketing Manager  in Toffee Insurance in  Gurgaon/Gurugram for (5-7) years of experience. Apply Now!