Toddle - Marketing Manager

About Us

At Toddle, we help teachers do better what they do best - teach!

We do this by creating intuitive technology tools that empower teachers across all stages of teaching and learning. Our mission is to amplify teaching for 60 million K-12 educators globally and support them in delivering meaningful and personalised learning experiences.

Here are some key facts about us:

1. Currently used by 1,200+ schools and 30,000+ teachers from 107 countries

2. Zero churn

3. NPS > 70

4. 100% product led growth fuelled by positive word of mouth

The Team

We are a diverse group of people (educators, engineers, designers) who have been fortunate to study at some of the best colleges - Stanford, Harvard, Brown, IITs. We have experience of working in companies such as McKinsey, Unilever, Sprinklr, Zomato, Bridge International Academies, and Teach for India. We also own and operate a network of progressive schools (www.todden.com); this gives us the opportunity to work in a tight loop with teachers and incorporate their feedback into the products and services we build. We are backed by leading VCs and Angel Investors.

Here's what we love solving for

1. Creating delightful experiences that help teaching teams collaborate better & be more effective

2. Building tools that help teachers personalise learning for their students

3. Helping teachers around the world connect with each other meaningfully

We are at a pre-series A stage right now, growing fast in the SAAS Ed-tech space, and have been funded by Matrix, Beenext, and Better Capital among others.

Here's what you'll be doing

This is an exciting opportunity to be a part of the growth team for a fast scaling start-up and create a meaningful impact in the education space. It will be a truly global experience in driving growth for Toddle across all major geographies - United States, Latin America, Europe, Middle East & Asia Pacific. And also a chance to work with a very diverse and motivated team at Toddle.

In this role, you will be managing the marketing efforts for our "Learn" vertical. You will be reporting to the Senior Marketing Manager and will work with cross-functional teams such as learning & engagement, sales, product & design.

Your responsibilities will include:

Given our TG, content and events are the two biggest drivers of lead generation for Toddle.

Learn is the content arm of Toddle which currently contributes ~20% to our overall lead generation across businesses.

As we scale, Learn will be a key contributor to our growth efforts. In this role, you will be responsible for building awareness about Learn among existing and new customers, and also driving lead generation via its promotion and content distribution. This role with cut across all businesses and you will holistically look at Learn as well its contribution to the growth of each business (IB, Non-IB).

Key Responsibilities:

- Help grow the Learn brand and drive up the downloads and event registrations through data driven digital marketing campaigns

- Campaign ideation, project management and implementation of marketing programs

- Execute marketing/lead-gen campaigns (PPC, etc)

- Analytically planning for inbound lead-gen, with heavy a emphasis on data analysis, CRO and A/B Testing

- Leverage marketing automation tools to manage lead generation activities - Assist in tracking and optimizing marketing budgets

- Work with cross-functional teams such as learning & engagement, sales, product & design to drive marketing.

Is this someone that looks like you?

- Bachelors/MBA degree with 2-4 years of B2B or SaaS marketing experience

- Hands-on with Google Analytics & Google/FB/Twitter/LinkedIn Ad managers

- Experience with automation CRMs such as HubSpot, ActiveCampaign is a plus

- Has used content as a key medium for demand generation

- Is both right and left brained - can think of creative ideas and alongside crunch numbers

- Is an exceptional communicator and can distill complexity and jargon into simple messaging our customers will resonate with

- We deeply value building the right culture at Toddle, and these are a few things that we look for in each hire - Coach-ability, Curiosity, Ownership, Hustle and Humility.

- Location: Remote (or you can work out of Bangalore when we resume office)

Excited about the role?

Here are some more benefits:

1. Exposure to diverse learning opportunities

- Work across different projects & teams to develop skills outside of your core expertise

- Access to a small budget towards learning (e.g. books, online courses, substacks)

2. Industry best leave policy

- We trust you fully on your commitment to our mission and your judgement on planning your time and taking leaves

- No cap on the number of sick or casual leaves

- Special paid leaves for childbirth, wedding etc.

- And if in any circumstance you feel burnt out - there is a little something for this too!

3. Flexible working hours

- Block "no-meeting hours" to enable uninterrupted focused work

- Saturdays are flexible non-working days - dedicate these as you like

4. No bell curve performance evaluations

5. And yes, a super fun and smart group of folks to collaborate and grow with.

Still with us? Here's the process:

1. Shortlisting:

- Apply here

- We'll check out your application and assess it for a fit

- You will hear back from us within two days of the submission

2. Once shortlisted, we usually do about 2-3 rounds of interviews, a written assignment, and deep reference checks

3. We value everyone's time, and hence we make it a point to communicate proactively at all stages of your application.