Toch.ai - Manager - Digital Marketing

About Us :

At Toch.ai we are building the next generation of video automation. Our platform is a cloud agnostic tool that processes video content using AI and ML technology into bite-sized content capsules that are ready to go-to-market in real time.

Our proprietary technology enables traditional media broadcasters and new age streaming giants to drive more revenue to their businesses by increasing their audience engagement and amplifying their brand and sponsor messages.

Our vision is to empower the end user of our platform so that anyone with little or no experience of editing can become a master content creator. More at https://toch.ai/.

Why work with us :

- We are passionate about our vision and our product, and have a young, diverse and vibrant team working towards this vision.

- We work with some of the biggest names in broadcasting (Disney Hotstar, Sony Liv, SkySport etc)

- We work on some of the biggest sporting events in the world (Olympics, UEFA, ICC World Cup etc)

- We are growing daily- we have scanned 1650m videos, delivered 4.2x higher engagement and 60% growth in viewership time for our clients, along with 1280 mn hours of manual labor saved

Key Responsibilities :

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI & KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

Who we are looking for

- 3-4 years of experience in digital marketing preferably in D2C SaaS along with appetite to learn

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Experience in setting up and optimizing Google Adwords campaigns

- MBA/Masters in the field of Marketing from a top tier college

- Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

- A sense of aesthetics and a love for great copy and witty communication

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Excellent communication, presentation, networking and negotiation skills

- Able to thrive in a fast-paced dynamic startup environment; Conscientious, hard-working and driven to improve sales and activity performance beyond targets

What we offer :

- Opportunity to work on a creative product with entrepreneurial freedom

- Opportunity to work with a dynamic team and grow along with the brand

- Opportunity to work in the exciting space of content & broadcasting, with the biggest names in this space